4 Important Tips to Succeed in the Hospitality Industry- Mark Birnbaum

If you are in the hospitality industry, you need to learn that customer satisfaction is the recipe for a positive and successful outcome.

Every business owner must understand the value of its customers, instead of underestimating it. If you want to succeed in the hospitality industry, make sure that you keep an eye on 4 important factors:

1. If any of your customers had a bad experience with your services and notifies you about the issue, do not just apologize, instead get it fixed as soon as possible, and in order to show the customer/ customers how much you care, offer them something complimentary.
2. If you want your visitors to keep on coming, you need to make sure that you are delivering what you have promised. Moreover, customer referrals will only come, if they have received what they expected. 
3. To ensure that each and every customer remains happy with your services, it is critically important to be realistic. Do not make promises that you can’t keep, just for marketing purposes, otherwise your will surely end up going nowhere.
4. If you want loyal customers, it will be your responsibility to make them happy. You can expect them to be loyal only when they are happy with the services you offer them. Therefore, do not hesitate to go the extra mile in order to keep them happy with your products and services.

Mark Birnbaum is a famous name in the hospitality industry. His role has been very important in the making of many renowned restaurants and lounges, in New York and Miami. Follow us on Instagram

Mark Birnbaum- Which is the best way to market the nightlife industry?

The right marketing technique is crucial, when trying to get the word out about a nightlife venue, and make it sound promising. There are many factors that should be taken into account, in the promotion and marketing of the nightlife industry.

Those factors are essential, in order to grab the attention of the intended customers. Such campaigns are usually aimed at a certain population and hence are niche-oriented. Therefore, the campaign should be devised according to the niche.

The layout of the message being delivered, should be easy on the eyes, and should convey the key points easily.

There are many ways to send or convey these messages to the public such as; fliers, ads which will be published on social media channels, on posters, or in newspaper ads.

The basic structure should appeal instantaneously. Start the offer with the main image, which should tell the core of what is being promoted. The Image should be relevant and related to the theme of the nightlife event.




What follows next is the action area, which should guide the target audience in terms of what to do. For example, the action should prompt the reader to buy the tickets, and the ways to do it. Lastly, give all the details about the event, in the description box. 

Mark Birnbaum is an iconic figure, in New York’s hospitality industry, whose impeccable marketing and management style has brought him and the EMM group, great heights of success.
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Mark Birnbaum with Forbes

Mark Birnbaum's feature with Forbes on how he became where he is today. Mark Birnbaum is part of the EMM group that has created the next generation of successful nightlife business personalities.

Happy New Year from Mark Birnbaum!

Happy 2013 Everyone!

Obviously, everyone celebrates the new year differently, but we all use it as an opportunity to start new. For some, it means making resolutions. For others, it's about letting go of their troubles that haunted their last year. After all, it's a new year, and we want to embrace all the new opportunities that are there for us.

Tenjune saw a lot of amazing people come out this New Year's Eve and celebrate. Everyone who came had a great time and was happy celebrating their own way, whether with champagne, countdowns, or kisses. Everyone was excited and thrilled to say goodbye to 2012 and a warm welcome to 2013. Whether that excitement about the new year continues remains to be seen.

The nightlife is always vibrant for New Year's. However, the better question is how vibrant will your daylife be. Will you truly make a change for this year? Too often, people make too many promises to change after not changing all year. So this year, try to focus on only one thing that you want to improve on and make it better.

By: Mark Birnbaum