Mark Birnbaum Lean Thinking Tools for Success

Mark Birnbaum Success

The success that the EMM group found success in the nightlife business in New York through constant improvement. Mark Birnbaum is a believer of constantly improving and working on the process to attain success. Whether related to business or personal health, it's important to put efforts towards it.

Lean Thinking

Lean is often described as a set of tools to help businesses remove waste from their processes. If you compare a business to a person, it's the equivalent of taking care of your body and exercising.

It's important that everyone in the organization is motivated, inspired, and empowered for the business to have the continuous improvement that these tools will provide. If Mark Birnbaum or his team didn't share that passion, the progress that built up EMM would have little impact on the long-term growth.

Although relatively young, Mark Birnbaum and Eugene Remm understand that it is important for the leaders and managers to cultivate a culture of excellence. For their restaurants and clubs to be the premier venues they are, it starts at the very top going all the way to the details that create the excellence. Ultimately, this mindset on improving, eliminating waste, and focus on long-term has allowed the customers, the stakeholders, and the business to benefit. 

Mark Birnbaum Passion

Mark Birnbaum along with his partner Eugene Remm have pursued their passion of working in the nightlife industry. It's important to pursue all the things that ignite passion because it spurs creativity, interest, and a willingness to keep going.

Without passion Mark Birnbaum wouldn't have continue through the ups and downs of doing business in New York City. It's a highly competitive place and the passion allowed Mark Birnbaum to make the most of the opportunities. 

Passion allowed Mark Birnbaum and Eugene Remm to succeed with EMM Group. It has propelled them forward.

As Bruce Kasanoff writes here:

People are smart about the things that are of most interest to them. Malcolm Gladwell argues that "genius" starts with an intense love of something, which translates to the ability to spend immense amounts of time achieving mastery of that area.

Mark Birnbaum had a passion for succeeding, and it allowed him to follow all that has excited him.
 

Mark Birnbaum History

Mark Birnbaum is out to reach the sky’s limits. Together with Eugene Remm, Birnbaum created a Manhattan nightclub that no one ever thought would last. Opening Tenjune in August 2006, the upscale 5,000 SF club in the Meatpacking district bolstered revenue of $12 million in 2007. 

Your average individual would have been satisfied with the pot and consider themselves a lucky person, but not Birnbaum and his partner. EMM Group is the name given to the pair’s new ventures, which includes restaurants, lounges and a luxury concierge service. There’s even a house used for private gatherings and parties! EMM Group has now rose to a $30 million per year company with 30 employees. Michael Hirtenstein, a partner of the two men, joined the group in 2008. Hirtenstein owned a Wall Street telecommunications company before selling it in 2005 for $270 million.

After Mark Birnbaum teamed up with Remm after rival birthday bashes. Together the men raised $800,000 to open the Manhattan upscale nightclub. The timing couldn’t have been better- Fashion Week and the MTV Video Music Awards were just around the corner. A P. Diddy hosted book launch party began the nightclub’s road to success, where names such as Beyonce and Jay-Z making the list of celebs in attendance.

The duo’s concierge service opened in late 2007 and the following summer an eight-bedroom Sag Harbor home with a price tag of $3.9 million attached was purchased. They even run the Chandelier Room in the W Hotel in Hoboken, NJ! When Lehman Brothers filed for bankruptcy the duo was ready, putting $2 million to secure the three-floor restaurant and club space now available. And, it was only one block from Tenjune! Abe & Arthur’s is another of the EMM Group ventures. This restaurant serves the finest $88 porterhouse steaks your money could buy. It also produces annual revenue of $10 million for the team!

Talk about a few good men that you can’t keep down! But, when you find something good you stick to it, and each and every one of the operations lives up to the highest of expectations and desires. The clubs, the restaurants and hotel serves the best of the best and leaves them impressed.

Happy New Year from Mark Birnbaum!

Happy 2013 Everyone!

Obviously, everyone celebrates the new year differently, but we all use it as an opportunity to start new. For some, it means making resolutions. For others, it's about letting go of their troubles that haunted their last year. After all, it's a new year, and we want to embrace all the new opportunities that are there for us.

Tenjune saw a lot of amazing people come out this New Year's Eve and celebrate. Everyone who came had a great time and was happy celebrating their own way, whether with champagne, countdowns, or kisses. Everyone was excited and thrilled to say goodbye to 2012 and a warm welcome to 2013. Whether that excitement about the new year continues remains to be seen.

The nightlife is always vibrant for New Year's. However, the better question is how vibrant will your daylife be. Will you truly make a change for this year? Too often, people make too many promises to change after not changing all year. So this year, try to focus on only one thing that you want to improve on and make it better.

By: Mark Birnbaum