2010 Young Professionals Award
Eugene Remm & Mark Birnbaum, Partners
Hospitality moguls Eugene Remm and Mark Birnbaum, good friends and former business competitors both born on the 10th of June, teamed-up in 2006 to open Tenjune, a nightclub in the Meatpacking District and establish EM Group, which in 2008 became the EMM Group. A lifestyle, events and marketing company, EMM Group specializes in production, management and development of noteworthy celebrations, launch parties and important activities. Building on the success of their first venture Tenjune, in the heart of NYC’s Meatpacking District, Remm and Birnbaum have expanded their business portfolio to include Four Hundred, a members-only, lifestyle management service, as well as The EMM Group Estate, their multi-million dollar, privately-owned mansion in the Hamptons that plays home to the most exclusive events during the summer season. Among a highly competitive nightlife scene, TENJUNE has become New York City’s most celebrated hotspot in the Meatpacking District in just two years. Tenjune, which consists of less than 3,500 usable square-feet, generated $12 million gross in the first year enabling Remm and Birnbaum to pay back their investors at an unheard of time in the nightlife arena.
With the success of their first venue Tenjune, and the recent multi-million dollar sale of a portion of their company to financier Michael Hirtenstein, EMM Group continues the expansion of their empire with two new ventures in the upcoming year. Set to open in February 2009, The EMM Group has teamed-up with the luxury boutique W Hotels in Hoboken, where they will introduce “Chandelier”, a unique nightlife experience for hotel guests and the Hoboken community. In September 2009, the EMM Group introduced Abe & Arthur’s Restaurant and SL (Simyone Lounge) in the Meatpacking District in the old Lotus space on 14th Street.
Along with their partner Michael Hirtenstein, EMM Group has established a reputation as a hospitality hub, a synergistic axel providing access to a top level of service that begins with operations and extends through promotions, providing service for the customer in all aspects of their experience. Each arm of the company complements the other in the seamless execution of full circle hospitality. Striking the perfect balance between restaurant and nightclub operations and promotions, EMM Group successfully guides its target demographic through the dining and entertainment experience.
Traditional spokes on the EMM Group wheel often work to compliment and accelerate larger corporate initiatives as the EMM Group promotions, events and brand marketing departments continue to experience enormous growth and an increasing client base.
EMM Group’s greatest virtue in this industry is their pledge to great service and hospitality. Birnbaum, Remm and Hirtenstein know they are in an experiential business and continue to use TENJUNE as a platform to build upon their nightlife philosophy that relies heavily on luxury, service and attention to detail.
Eugene Remm, one of New York City’s most trusted nightlife impresarios, has years of marketing and event experience under his belt. A New York native, Remm began his career in public relations and promotional events at a top New York City firm. He then moved on to work with Rande Gerber’s Midnight Oil Company overseeing promotions for all 19 Midnight Oil bars. This job offered him the opportunity to cultivate his experiences and master hotel-lounge operations in multiple cities.
After a few years in the hotel-lounge business, Remm became interested in creating the ultimate restaurant-lounge, something he thought was missing and necessary in the nightlife scene. Remm left Midnight Oil and became the Director of Promotions for the BR Guest Restaurant Group. Remm was instrumental in establishing the overnight success of Level V, the celebrity-trodden lounge below Vento Trattoria in New York City’s trendy Meatpacking District, before leaving to open his own vision of nightlife, Tenjune.
Along with his business partners, Remm helped make Tenjune one of the sexiest and most successful venues in New York. With a background firmly rooted in restaurant, hotel and nightlife operations and experience with A-list clientele and the ever-changing service industry environment lends Remm the credibility and connections necessary to build one of the most successful hospitality firms in the New York area.
Mark Birnbaum began his career in nightlife and special events as a promotions director in 1998, where he launched and managed a 22,000 sq. ft. mega-club in the heart of Ithaca, NY.
In 2002, Birnbaum formed the nightlife consulting company Operative Inc., to open Lobby Nightclub, a chic midtown Manhattan nightclub. Lobby's launch in 2003 was considered to be among the most successful in nightlife history. He was later hired to open and oversee the marketing, public relations, promotions and events for AER Lounge, which shortly after reached an unprecedented level of success resulting in Conde Nast Traveler naming it one of the top nightclub venues in the world, and #1 in Manhattan.
Having achieved success by creating the perfect blend between nightlife, operations, hospitality and business, Birnbaum continues to develop the elements that sets EMM Group’s business model apart, striving to refine and heighten the industry on all fronts.