Thursday, October 9, 2014

4 Important Tips to Succeed in the Hospitality Industry- Mark Birnbaum

If you are in the hospitality industry, you need to learn that customer satisfaction is the recipe for a positive and successful outcome.

Every business owner must understand the value of its customers, instead of underestimating it. If you want to succeed in the hospitality industry, make sure that you keep an eye on 4 important factors:

  1. If any of your customers had a bad experience with your services and notifies you about the issue, do not just apologize, instead get it fixed as soon as possible, and in order to show the customer/ customers how much you care, offer them something complimentary.
  2. If you want your visitors to keep on coming, you need to make sure that you are delivering what you have promised. Moreover, customer referrals will only come, if they have received what they expected. 
  3. To ensure that each and every customer remains happy with your services, it is critically important to be realistic. Do not make promises that you can’t keep, just for marketing purposes, otherwise your will surely end up going nowhere.
  4. If you want loyal customers, it will be your responsibility to make them happy. You can expect them to be loyal only when they are happy with the services you offer them. Therefore, do not hesitate to go the extra mile in order to keep them happy with your products and services.

Mark Birnbaum is a famous name in the hospitality industry. His role has been very important in the making of many renowned restaurants and lounges, in New York and Miami. Follow us on Instagram

Wednesday, September 17, 2014

Mark Birnbaum- Which is the best way to market the nightlife industry?

The right marketing technique is crucial, when trying to get the word out about a nightlife venue, and make it sound promising. There are many factors that should be taken into account, in the promotion and marketing of the nightlife industry.

Those factors are essential, in order to grab the attention of the intended customers. Such campaigns are usually aimed at a certain population and hence are niche-oriented. Therefore, the campaign should be devised according to the niche.

The layout of the message being delivered, should be easy on the eyes, and should convey the key points easily.

There are many ways to send or convey these messages to the public such as; fliers, ads which will be published on social media channels, on posters, or in newspaper ads.

The basic structure should appeal instantaneously. Start the offer with the main image, which should tell the core of what is being promoted. The Image should be relevant and related to the theme of the nightlife event.

What follows next is the action area, which should guide the target audience in terms of what to do. For example, the action should prompt the reader to buy the tickets, and the ways to do it. Lastly, give all the details about the event, in the description box. 

Mark Birnbaum is an iconic figure, in New York’s hospitality industry, whose impeccable marketing and management style has brought him and the EMM group, great heights of success.
Follow us on instagram

Thursday, July 17, 2014

Areas where nightclubs have the most financial expense

The nightclub industry is surely a lucrative business, but only if you are able to unlock the key to a thriving success. Once you are able to make your club a sought-after destination among tourists and locals, the big bucks will start pouring in.

However, there are some important requirements to comply with first, like; a substantial financial investment.

Running a nightlife venue demands a lot of expenses. This major financial investment is needed to purchase or rent a nightclub, and to run the business properly.

In terms of daily expenses, a nightclub owner has to take care of purchasing things like the adequate amount of alcohol, and everything else that is needed for the bar, like; the proper bar equipment. Bar equipment includes; different types of drinking glasses, cocktail shakers, bottle openers, etc. Apart from that, every year club owners have to renew their liquor license.

Another expense for club owners includes payroll, which can be a big expense as it includes; managers, bartenders, and cocktail servers. To keep the club at peace, doormen and bouncers are also required. All these people have to be paid on a monthly/weekly basis.

If a nightclub regularly features live bands, DJs and Emcees, early booking is required.

The Cost of booking DJs and bands can vary depending on how famous they are. A local DJ is going to cost less, than a popular one.

Mark Birnbaum is the proud owner of multiple nightclubs throughout New York City.

His nightlife venues have always been a big hit among partygoers. Follow us on Pinterest and Google plus

Thursday, July 10, 2014

Mark Birnbaum with Forbes

Mark Birnbaum's feature with Forbes on how he became where he is today. Mark Birnbaum is part of the EMM group that has created the next generation of successful nightlife business personalities.

Monday, May 5, 2014

FINALE is one of the star attractions of the famous EMM group

The EMM group is known as one of the most prominent event management companies in New York. Over the years, they have made a huge mark for themselves; by establishing world famous night clubs and fine dining restaurants.

FINALE is one of the main attractions of the EMM group. Two other famous EMM group outlets; the General and the Jazz room, are also accommodated in the same building as FINALE. The building itself is considered a landmark in its own right.

FINALE’s 6,000 sq. ft. area is one of its most outstanding attributes. The space is ready to host any kind of event or party at any time. It boasts of superior audibility with a 12’ X 6’ video wall.

Mark Birnbaum was one of the founding members of the group, and he has played a vital role in taking the group to new heights, which is where it is today.

Music, food and live performances, are a mainstay factor in all of the outlets of the EMM group including; lounges, clubs, and restaurants. And it’s thanks to Mark Birnbaum’s contribution, that this dream became a reality.