Thursday, September 29, 2011

NEW RESTAURANT IN MEATPACKING BY MARK BIRNBAUM (EMM GROUP)

http://newyork.metromix.com/restaurants/article/hot-plates/2840877/content

Catch
The EMM Group (Lexington Brass, Abe & Arthur's) dropped a line into the drink and reeled in former "Top Chef" contestant Hung Huynh to be the executive chef at their new tri-level restaurant in the Meatpacking District. The restaurant itself takes up the second and third floors of the building, while a lounge with an outdoor space sits on the fourth floor. Huynh menu, which he refined with EMM big-brass chef Franklin Becker, veers seafood-heavy with global flavors. Think calamari stuffed with crab and chorizo and served with chickpeas and piquillo peppers, and Dungeness crab tagliatelli with roe and scallion-tomato sauce. Expect this place to be a scene when it opens on Oct. 1. (21 Ninth Ave. between 13th and Little West 12th St., 212-392-5978)

EMM Group is owned by Eugene Remm, Mark Birnbaum and Michael Hirtenstein

Monday, September 26, 2011

MARK BIRNBAUM'S RESTAURANT IN WALL STREET JOURNAL

Open only a few weeks, the gleaming Midtown bistro Lexington Brass is already serving capacity lunch crowds. The restaurant was founded by the EMM Group, owners of Chelsea's Abe & Arthur's.

http://online.wsj.com/article/SB10001424052970204831304576593090451481826.html

EMM Group is owned by Eugene Remm, Mark Birnbaum and Michael Hirtenstein

Friday, September 23, 2011

PRIVATE DINNER AT MARK BIRNBAUM RESTAURANT CATCH

http://www.examiner.com/events-in-new-york/christina-ricci-hosts-nylon-magazine-dinner-at-catch-restaurant

Christina Ricci Hosts NYLON Magazine Dinner at Catch Restaurant


This week, Pan Am star and NYLON's September cover girl, Christina Ricci, joined by co-star Karine Vanasse, singer Ashlee Simpson and boyfriend Vincent Piazza, models Petra Nemcova, Jessica White, Byrdie Bell and Peaches GeldofMiami Heat's Chris Bosh and wife Adrienne Williams and stylist-to-the-stars Patricia Field, hosted an intimate dinner celebrating the September cover of NYLON Magazine at EMM Group's new seasonal seafood restaurant,CATCH.  Executive Chef Hung Huynh prepared a multi-course menu of crispy rice, fresh fish and filets for the fashionable crowd, which included NYLON Edito-in-Chief Marvin Scott Jarrett and publisher Jaclynn Jarrett along with EMM Group owners, Eugene RemmMark Birnbaum and Michael Hirtenstein. 

Monday, September 19, 2011

MARK BIRNBAUM IN THE NEW YORK POST




According to an insider at the club, R&B singer Ne-Yo got on the mic to wish EMM Group owners Eugene Remm, Mark Birnbaum and Michael Hirtenstein a happy two-year anniversary before giving an impromptu performance of his summer anthem, “Give Me Everything.” Another source told us Rourke, who was out with three guy friends, was a big hit with the ladies, telling us, “There were tons of girls going up to him.”

Thursday, September 15, 2011

EMM GROUP AND MARK BIRNBAUM IN NEW YORK TIMES

http://www.nytimes.com/2011/09/08/fashion/oh-to-be-fashion-weeks-in-spot-new-york-fashion-week.html



FASHION WEEK is more than willowy models traipsing runways in a seizure-inducing flurry of flashbulbs. It’s also an opportunity to shake up the city’s night life and anoint a new A-list pecking order.

Every fall, aspirational impresarios time their grand openings to coincide with New York Fashion Week, so they can bask in the reflected glow of the designers, celebrities, beautiful people and international dilettantes who descend upon the city like glittering locusts.

Booking the right party comes with numerous rewards: boatloads of glamorous publicity and party photos, instant cachet as a fashion hangout and the tacit imprimatur of the cool crowd.
“Everybody comes back from Europe, the Hamptons, wherever they’ve been,” said Mark Birnbaum, an owner of Catch, a seafood restaurant opening this month in the meatpacking district. “They’re chomping at the bit to see something new.”
...

Monday, September 12, 2011

Mark Birnbaum’s newest hotspot CATCH in the meatpacking district hosted two major events over the weekend.

http://www.hauteliving.com/2011/09/catch-plays-host-to-the-911-event-and-lady-antebellums-lead-singer-charles-kelley-birthday-party/

CATCH Plays Host To The 9/11 Event and Lady Antebellum’s Lead Singer Charles Kelley Birthday Party

Posted By Ashley Joy Parker on September 12th, 2011
NYC’s newest hotspot CATCH in the meatpacking district hosted two major events over the weekend.
On Friday Seeptember 9th, CATCH the hosted the after-party for the celebrity benefit reading of Sarah Tuft’s heartfelt play 110 Stories, which tells harrowing, true stories from those at Ground Zero in the wake of the horror on 9/11. The productions co-stars, including Stephen Baldwin, Monk’s Tony Shaloub, Comedian Mario Cantone, Law & Order SVU’s Tamara Tunie, Super 8’s Noah Emmerich, The Proposal’s Aasif Mandvi, The Karate Kid’s Ralph Macchio, among others celebrated the closing night of the play along with Tony Award-Winning theater director Gregory Mosher and EMM Group owners Eugene Remm, Mark Birnbaum and Michael Hirtenstein.

Thursday, September 8, 2011

MARK BIRNBAUM'S LEXINGTON BRASS IN THE EXAMINER.COM

Preview: EMM Group's Lexington Brass Arrives in Midtown!

http://www.examiner.com/events-in-new-york/preview-emm-group-s-lexington-brass-arrives-midtown

This week, the latest culinary incarnation from EMM Group, the hospitality fixture behind Abe & Arthur’s Restaurant, will open doors to Lexington Brass.  The 100-seat American bistro will be located on the ground level of the new luxury Hersha Group Hotel, the Hyatt 48Lex, on the corner of 48th Street and Lexington in Midtown Manhattan.  As the second restaurant venture from EMM Group founders Eugene Remm, Mark Birnbaum and Michael Hirtenstein, Lexington Brass will feature classic American bistro fare conceptualized and executed by Abe & Arthur’s Executive Chef Franklin Becker.  Also coming aboard from EMM Group’s flagship eatery will be pastry chef Gustavo Tzoc, whose whimsical confections helped establish Abe & Arthur’s as an undisputed dessert destination in New York City within its first year.

Monday, September 5, 2011

MARK BIRNBAUM IN WWD

http://www.wwd.com/eye/food/hung-huynhs-latest-catch-5229045

Hung Huynh is in constant motion — weaving through a kitchen full of line cooks while sautéing dishes and fielding questions from his staff.

The 5-foot, 6-inch “Top Chef” season three winner is a Tasmanian devil in the kitchen, a fact that doesn’t come as a surprise to anyone who has watched the reality show. But when Huynh slows down, he’s both calm and thoughtful, albeit preoccupied.

“After I won ‘Top Chef,’ I had so many opportunities, but I literally waited for three years to really make an impact,” the chef says days before the unveiling of Catch, his “first serious big-time restaurant.”

Opening Saturday, the eatery has a prime location in Manhattan’s Meatpacking District: across from the Gansevoort Hotel, next door to Pastis and just a block from The Standard hotel. The 12,361-square-foot tri-level space is a behemoth. It seats 275 customers and comprises two dining rooms and a rooftop lounge where a DJ will spin music late into the night. Customers enter an inauspicious door on Ninth Avenue and take the elevator to the main dining room on the second floor. Although it’s a tad affected, the experience already drips with exclusivity. Behind Catch are nightlife impresarios Mark Birnbaum and Eugene Remm, the duo behind Meatpacking clubs Tenjune, SL and restaurant Abe & Arthur’s.

“We are probably the most dominant in this area,” says Birnbaum. “It’s our comfort zone. We really get this neighborhood and we love it.”

Catch began when Remm and Mark Birnbaum realized that there were no seafood restaurants in the area. Once a suitable location opened up, they grabbed it and began interviewing chefs.

“I never watched ‘Top Chef’ in my life, but Hung is amazing,” Remm says. “This is a business first. This isn’t a p.r. stunt. Hung was brought on purely for his talent.”

While the owners admit that their new chef’s celebrity status is only a plus, Huynh himself has brushed that chapter of his life aside.

“I haven’t seen or kept in touch with the ‘Top Chef’ people,” he says. “Right now, my focus is on this restaurant. Every corner you turn you see new concepts, new restaurants. It’s very tough out there.”

Catch
21 Ninth Avenue near 13th Street; 212-392-5978
Kitchen hours: Sunday and Monday, 6 p.m. to 10:30 p.m.; Tuesday and Wednesday, 6 p.m. to 11:30 p.m.; Thursday through Saturday, 6 p.m. to 12:30 a.m.