Mark Birnbaum- Which is the best way to market the nightlife industry?

The right marketing technique is crucial, when trying to get the word out about a nightlife venue, and make it sound promising. There are many factors that should be taken into account, in the promotion and marketing of the nightlife industry.

Those factors are essential, in order to grab the attention of the intended customers. Such campaigns are usually aimed at a certain population and hence are niche-oriented. Therefore, the campaign should be devised according to the niche.

The layout of the message being delivered, should be easy on the eyes, and should convey the key points easily.

There are many ways to send or convey these messages to the public such as; fliers, ads which will be published on social media channels, on posters, or in newspaper ads.

The basic structure should appeal instantaneously. Start the offer with the main image, which should tell the core of what is being promoted. The Image should be relevant and related to the theme of the nightlife event.




What follows next is the action area, which should guide the target audience in terms of what to do. For example, the action should prompt the reader to buy the tickets, and the ways to do it. Lastly, give all the details about the event, in the description box. 

Mark Birnbaum is an iconic figure, in New York’s hospitality industry, whose impeccable marketing and management style has brought him and the EMM group, great heights of success.
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Areas where nightclubs have the most financial expense

The nightclub industry is surely a lucrative business, but only if you are able to unlock the key to a thriving success. Once you are able to make your club a sought-after destination among tourists and locals, the big bucks will start pouring in.

However, there are some important requirements to comply with first, like; a substantial financial investment.

Running a nightlife venue demands a lot of expenses. This major financial investment is needed to purchase or rent a nightclub, and to run the business properly.

In terms of daily expenses, a nightclub owner has to take care of purchasing things like the adequate amount of alcohol, and everything else that is needed for the bar, like; the proper bar equipment. Bar equipment includes; different types of drinking glasses, cocktail shakers, bottle openers, etc. Apart from that, every year club owners have to renew their liquor license.

Another expense for club owners includes payroll, which can be a big expense as it includes; managers, bartenders, and cocktail servers. To keep the club at peace, doormen and bouncers are also required. All these people have to be paid on a monthly/weekly basis.

If a nightclub regularly features live bands, DJs and Emcees, early booking is required.

The Cost of booking DJs and bands can vary depending on how famous they are. A local DJ is going to cost less, than a popular one.

Mark Birnbaum is the proud owner of multiple nightclubs throughout New York City.

His nightlife venues have always been a big hit among partygoers. Follow us on Pinterest and Google plus

Mark Birnbaum with Forbes

Mark Birnbaum's feature with Forbes on how he became where he is today. Mark Birnbaum is part of the EMM group that has created the next generation of successful nightlife business personalities.

FINALE is one of the star attractions of the famous EMM group

The EMM group is known as one of the most prominent event management companies in New York. Over the years, they have made a huge mark for themselves; by establishing world famous night clubs and fine dining restaurants.

FINALE is one of the main attractions of the EMM group. Two other famous EMM group outlets; the General and the Jazz room, are also accommodated in the same building as FINALE. The building itself is considered a landmark in its own right.

FINALE’s 6,000 sq. ft. area is one of its most outstanding attributes. The space is ready to host any kind of event or party at any time. It boasts of superior audibility with a 12’ X 6’ video wall.

Mark Birnbaum was one of the founding members of the group, and he has played a vital role in taking the group to new heights, which is where it is today.

Music, food and live performances, are a mainstay factor in all of the outlets of the EMM group including; lounges, clubs, and restaurants. And it’s thanks to Mark Birnbaum’s contribution, that this dream became a reality.

Mark Birnbaum and Eugene Remm are business partners and best friends

Athletes Michael Jordan and Scottie Pippen have made a great partnership.

Mark Birnbaum and Eugene Remm have been friends for a long time. More importantly they have been successful business partners with their joint venture of EMM Group. They built their friendship on hard work and common goal. Some could make this situation work while others haven't.

Teamwork is important as well a shared vision of achievement. It's important to make all the different personalities click together. There are some great quotes bout individuals working together to achieve something much greater.

·       “We have different personalities and different skills and the kind of things that we do, we can do together that neither of us can do separately. We’ve been working together so closely that it’s kind of hard to decide what’s my work and what’s her work, it’s ours really.” Guy Burgess

·       “Amy Poehler and I have been friends for so long, we’re like Oprah and Gale. Only we’re not denying anything.” Tina Fey

·       “I love Salma Hayek, we’ve been friends for a really long time. I admire how she has come such a long way and always remained grounded and who she is. She never compromises to follow her vision and she is loyal. Such qualities only mark the great stars.” Penelope Cruz

·       “Jennifer and Lisa [Kudrow] and I ate lunch together every single day for 10 years.” Courtney Cox

·       “A friendship founded on business is better than a business founded on friendship.” John D. Rockefeller

·       “It is one of the blessings of old friends that you can afford to be stupid with them.” Ralph Waldo Emerson

It's great when two people can work together, because the strength of one will make up for the weakness of the other.

Originally in - http://www.jewocity.com/blog/mark-birnbaum-eugene-remm-of-emm-group-best-friends-partners/6609