Mark Birnbaum: Co-Owner of EMM Group in NYC

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Eugene Remm and Mark Birnbaum along with business entrepreneur Michael Hirtenstein founded EMM Group, one of New York’s most successful restaurant and nightlife management companies, in 2006. Since that time the partners have built a solid reputation as leaders in the hospitality industry, organizing several hundred events and developing the company into a multi-faceted hub for successful venue ownership and execution.

EMM Group, recently dubbed by Forbes Magazine as “The New Kings of New York Nightlife”, specializes in restaurant and nightlife operations, event production, marketing, promotions and lifestyle management. The summer 2009 opening of Abe & Arthur’s, which Zagat’s called an “instant success”, and SL, their highly anticipated restaurant and lounge on 14th Street in Manhattan’s Meatpacking District, marked the latest additions to the hospitality empire. Building on the success of their first nightlife venture Tenjune, a celebrity haunt located in the heart of the Meatpacking District, EMM Group’s business portfolio has continued to grow with the creation of new trend-setting hospitality and lifestyle projects including their first hotel venture, The Chandelier Room at the W Hoboken, which boasts spectacular indoor – outdoor views of the New York City skyline. In 2007, EMM Group purchased The Estate, a privately-owned property in the Hamptons, and launched Four Hundred, a members-only lifestyle management service, which, along with the 14th Street location of the EMM Group corporate office, has reinforced the company’s stronghold in the area.

This winter EMM Group will open the doors to their newest eatery, Lexington Brass, an American Bistro located on the ground level of an iconic new luxury Hyatt hotel in Midtown Manhattan. Soon after, EMM Group will make their way back out to the desirable Hamptons scene for summer 2011 as it takes over the lease of the landmark property which formerly housed Lily Pond and Resort. Also in the pipeline for EMM Group is their second restaurant in the Meatpacking District, a seafood concept, that patrons can expect in 2011.
As EMM Group continues to expand and infuse innovative energy into an ever-changing industry, it also works to maintain the principles in which the company was founded; striking the perfect balance between exceptional operations and strong promotions.